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THE LOCAL ADVERTISEDLocal advertising connected to verified Business Records.

The Business Record

One record per business, shared by every surface. A record carries its own identity, its geography, its published content and the evidence behind it.

Demonstration environment: Businesses, content and publication activity shown here are fictional examples used to demonstrate the shared-record architecture.

Published publicly

NameVerification badgeRecord IDDescriptionCategoriesAddressGeographic membershipsService areaTelephoneWebsiteHoursHoliday hoursProductsServicesAttributesAccessibilityMediaOffersEventsRelated articles and guidesSource attributionLast updatedLast verifiedCompleteness scoreAuthority scoreEligible surfacesActive publications

Never published

Private contact detailsClaim evidenceAdministrative notesInternal source data

Full record profile pages, with the geography panel explaining why a record appears on each surface, arrive in the next phase of the pilot.